The Atlas Rally

Spain & Morocco  /  March 2018


Morocco is incredibly diverse. I have been many times, as has Conrad, across the Atlas Mountains to Marrakesh and beyond. Each time it surprises me. The green of the palmeries and oases, the stark red earth, the cedar forests of Middle Atlas, the desert and the mountain passes, some of which are snow covered in the winter. The culture and architecture is fascinating. It is a delightful country and one which is close to perfect for classic rallying, marrying together great driving with gorgeous hotels and sites of cultural interest.

We start at the palatial Hotel Alphonso XIII where your car will be ready and waiting for you. Following the rally briefing will be drinks on the rooftop bar overlooking the old town of Seville, before moving on to the welcome dinner. The following day we set off nice and early and enjoy a leisurely jaunt through the Sierra de Grazalema down to the southern tip of the Spanish mainland at Tarifa for the afternoon ferry. An hour later we are across the Strait of Gibraltar, a mere 14km gap that separates Europe from Africa and spend the night in Tangier.

Now begins the Atlas Adventure proper. We traverse the Rif mountains via Chefchaouen down to Ifrane where we stay at the world class Michlifen Hotel. Wending our way south across the Middle Atlas and High Atlas, in the space of two days the alpine landscape and cedar forests of Ifrane give way to valleys of palms, rivers and gorges, and eventually the desert.

Wending our way through the mountains we arrive in Marrakech via the Ouzoud waterfalls we stay at the devine Les Deux Tours for two nights. This is now your chance to experience Marrakesh. It is then on to the bohemian town of Essaouira on the Atlantic coast for two nights, before proceeding inland to Taroudant taking in some prolific mountain passes en route to the world-renowned Kasbah Bab Ourika where. Taking the highest motorable pass in northern Africa we again cross the Atlas and descend to Skoura via Ait Benhaddou and Ouarzazarte. Following the ‘route of 1000 kasbahs’ east to Ouazazarte through fertile valleys filled with palm groves the mighty Todhra gorge lies in wait – a fairly rough track but nothing too challenging.

Heading north via Midelt we arrive in Fes where we spend two nights allowing you time to explore the medina. Our final night in Morocco is in Tamuda Bay, after which we take the midday ferry back to Spain and enjoy the Hotel monasterio de San Martin. The final day’s drive takes in some of the best roads in Andalucia and eventually ends up back in Seville where we celebrate our journey together with the final dinner party and awards.

~ Adrian Epps
Rally Organiser


  • WHEN: 21st March to 9th April 2018 (19 nights)
  • TRANSPORT: We transport your car by multi-car transporter from London to Seville for the start of the rally and from Seville back to London at the end of the rally. Your car is fully insured while in transit. If you wish to forego the outward and/or return transport leg we will reduce your entry fee accordingly. If you wish to arrange transportation from/to any location other than London we will gladly organise this for you. 
  • HOTELS: We select only the best accommodation. Where available this means 4-5 star opulence, with only 3 nights at more basic properties. We always strive to find hotels that have character and stay away from generic business hotels.
  • NAVIGATION: We provide you one of our Ipads pre-loaded with the rally route and waypoints which is to be used in conjunction with the rally road book.
  • MISCELLANEOUS: Most nationalities can enjoy visa-free travel to Morocco. No vaccinations are required. Morocco is as safe as anywhere in Europe. Women do NOT have to wear a headscarf. Alcohol is available in supermarkets and some restaurants and hotels. The weather is very pleasant in Spring however it does get chilly up in the mountains.
  • THE ROUTE: Daily driving times vary from 1 to 7 hours, with an average of 5 hours. Some days have optional route variations that are in some cases quite challenging but that are particularly beautiful or take you to places of interest. These route variations tie in to the main rally route and allow you the freedom to choose the course that best suits you and your vehicle. The roads alternate between pristine tarmac, gravel tracks and everything in between. You will not be required to drive on soft sand.
  • PARTICIPANTS: This is a classic rally for pre-1980’s and we will accept no more than fifteen cars.
  • WE PROVIDE: An extensive route survey; A rally route that ties together sites of prolific interest with excellent driving on scenic roads; The company of interesting, like-minded classic car enthusiasts; 19 nights’ accommodation on double/twin sharing basis; 4 dinner & drinks parties; Airport Transfers in Seville (SVQ); Return vehicle transport (London-Seville-London); Gibraltar car ferry (Tarifa-Tangier & Tangier-Gibraltar); 3rd party vehicle insurance in Morocco; 2 rally road books; Rally plates, vinyls & badges; Ipad and accessories for navigation; SPOT tracking device; 1 Moroccan SIM card with data allowance; Paper maps of Spain & Morocco; Professional classic rally mechanic & support vehicle; Space for 1 medium suitcase in the luggage transfer van.
  • GOING WITH US: You can expect a fantastic journey, well-researched and with great attention to detail and a high level of personal service both in the lead up to and on the event.


1. Rob Garnsworthy (AUS) & TBC  /  TBC
New Participants!

2. Giancarlo Puddu (IT) & Agneta Rossi-Landi (IT)  /  TBC
Himalaya Rally 2007, Tiger Rally 2008, Patagonia 2010, Classic India 2013

3. John Noble (GB) & Jean Noble (GB)  /  TBC
Himalaya Rally 2007, Tiger Rally 2008, Great Arc of India 2009, Patagonia 2010, Classic India 2013, Shangri-La 2014, Alpaca 2016

4. John McCann (GB) & Frances McCann (GB) /  TBC
Classic India 2013, Venice Monaco 2017

5. Michael Hurdle (GB) & Barbara Hurdle (GB) /  TBC
Venice Monaco 2017

6. Kenneth Lea (GB) & TBC /  TBC
New Participants!

7. Phil Garratt (GB) & Kieron Brown (GB) /  TBC
Classic Persia 2016, Venice Monaco 2017

8. Mark Humphries (GB) & Jacquey Humphries (GB) /  TBC
Venice Monaco 2017

9. Peter Cotes (GB) & Allison Cotes (GB) /  1967 Lotus Elan
Himalaya Rally 2007, Tiger Rally 2008, Patagonia 2010, Shangri-La 2014, Classic Persia 2016, Road to Bali 2018

10. Martti Kiikka (FI) & Pirkko Kiikka (FI) /  TBC
Tiger Rally 2008, Classic India 2013

11. Conrad Birch (GB) & Denise Farley (GB) /  TBC
Jewel of India 1999, Jewel of India 2001, Himalaya Rally 2006, Himalaya Rally 2007, Tiger Rally 2008, Great Arc of India 2009, Patagonia 2010, Great Arc of India 2011, Great Game 2011, Classic India 2013, Shangri-La 2014, Oman Off-road 2015, Alpaca 2016, Classic Persia 2016, Venice Monaco 2017


Old Town, Fes


Erg Chebbi Dunes

Draa Valley

Todhra & Dades Gorges

Remote roads, High Atlas

Feature Hotels

Kasbah Bab Ourika
Ourika Valley

Les Deux Tours

Hotel Alphonso XIII